e-Commerce and Payments in Kenya

A vibrant country where alternative payment methods dominate.

Card-based Payments

Cash-based Payments

Bank Transfer

Wallets

Smartphone Penetration

Internet Penetration

Type
e-Wallet

Regions
Africa

53.7% of the average consumer spending in Kenya is in the category of food and non-alcoholic drinks. Toys and hobbies, furniture and appliances, food and personal care, electronics, and media, as well as fashion, accounted for the majority of e-commerce revenues.
Jumia.co.ke received 4.49 million hits in July 2022, making it the most visited e-commerce site in Kenya.
Over 1.2 billion mobile money transactions totaled more than $23 billion in July 2022, just that one month’s worth of transactions.
The opening of digital-only banks is predicted to enhance financial inclusion in Kenya, which will further push the adoption of debit card transactions. The Kenya cards and payments market volume was $49.5 million in 2022 and is expected to reach a CAGR of more than 17% between 2022-2026.