e-Commerce and Payments in South Africa

A rising star leading the digital revolution in Africa.

Card-based Payments

Cash-based Payments

Bank Transfer

Wallets

Smartphone Penetration

Internet Penetration

Type
Bank Transfer

Regions
Africa

The increased use of mobile devices, expanded internet connectivity, and other factors have all contributed to the fast growth of Africa’s digital payments ecosystem.
The majority of South Africans’ online purchases come from local websites or marketplaces, although 27% come from the US and 14% come from Europe. The third most popular e-commerce website in South Africa is the American counterpart of amazon.com.
The most popular payment options are credit and debit cards. Customers also make online payments via EFT and e-wallet services.
When asked what they liked best about internet shopping, 49% of South Africans cited convenience, while a staggering 77% stated they avoided crowds by using it.