e-Commerce and Payments in El Salvador
The smallest country in continental America progressing towards digital growth.
El Salvador, known for its surfing and mountainous environment, is one of Latin America's smallest countries in terms of economic size but is attracting business investments due to a supportive government and good business environment.
Market Overview
-
Population
6.36 million
-
Online Population
4.55 million
-
Currency
USD
-
e-Commerce Market Value
$1.19 billion
-
GDP
$33.75 billion
-
GDP per Capita
$4,396.00
Available Local Payment Method
AirPak
Type
Cash
Regions
South & Central America
Banco Cuscatlan
Type
Cash
Regions
South & Central America
DLC
Type
Cash
Regions
South & Central America
Farmacias Económicas
Type
Cash
Regions
South & Central America
Fedecrece
Type
Cash
Regions
South & Central America
Grupo Walmart
Type
Cash
Regions
South & Central America
Integral
Type
Cash
Regions
South & Central America
Prado
Type
Cash
Regions
South & Central America
PuntoExpress
Type
Cash
Regions
South & Central America
Super Selectos
Type
Cash
Regions
South & Central America
Texaco
Type
Cash
Regions
South & Central America
Tiendas Galo
Type
Cash
Regions
South & Central America
Key Takeaways
- Salvadorans shop online on a variety of websites, including Mercado Libre, AliExpress, Amazon, and eBay. Consumers often make payments through local bank accounts, deposits, and transfers, as well as debit or credit card transactions.
- El Salvador’s Congress passed a legislation on June 9, 2021, making Bitcoin legal cash in the country alongside the US dollar.
- 30.7% of Salvadorans have an account with a financial institution, 3.6% owns a credit card, 14% owns a debit card while 11% of its populace has a mobile money account.
