e-Commerce and Payments in Turkey
A dynamic and rapidly growing e-commerce marketplace with a unique position geographically.
The economy of Turkey is dynamic and varied. The nation holds a distinctive position since it is present in both the European and Asian e-commerce marketplaces. This makes it the ideal location for businesses wanting to expand in the rapidly growing industry of e-commerce.
Market Overview
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Population
85.8 million
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Online Population
71.3 million
-
Currency
TRY
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e-Commerce Market Value
$19.23 billion
-
GDP
$1,029 billion
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GDP per Capita
$11,932
Available Local Payment Method
TR Bank Transfer
Type
Bank Transfer
Regions
Asia Pacific
Papara
Type
e-Wallet
Regions
Asia Pacific
Key Takeaways
- 5.7% of all FMCG sales in Turkey are made online, a percentage that is growing quickly.
- The market will reach 400–450 billion TRY in 2026, exceeding 22% penetration in total retailing, due to increased adoption of e-commerce solutions by the sellers and ongoing changes in customer behavior.
- Turkey has the greatest credit card penetration among its peers with 84.6 cards per 100 people. Turkish customers are frequent credit card users, using their cards an average of 61.2 times each year for payments.
- Turkey’s e-commerce market expanded by 33.2% thanks to high internet and smartphone penetration, rising consumer trust in online purchases, and other factors.
